After working years as Designer and Design Manager for design studios and companies, in 2009 Fabio started Freelancing on product, strategy and communication tasks, traveling to China, Germany and UK. His attitude toward a social and cultural impact has broadened to the vision of embracing creativity and business goals as a whole. Since 2010 he is part of the Teaching Staff at Politecnico di Milano for the Co.Meta Lab, currently Contract Professor, exploring the potential of design for Autistic people and caregiver’s quality of life. He is part of the LUDI network involved in the design of play activities for children with disabilities. He cooperates with health institutions for the development of experimental design projects for specific therapies and health issues.

Italian designer Fabio Guaricci (1981) met design after a diploma in Humanities in 1999. The degree in Industrial Design with honours in 2005 at Politecnico di Milano has formed him technically, allowing him to begin discovering the human side of design. During these studies he spent one year at NTNU in Trondheim, Norway, as exchange student, took part at several international design competitions and worked as Intern in the field of design for toys.

After the studies he has continued fostering his passion for fresh ideas taking part to international Design Competitions (1st prize @ AD Young Designer’s Award, 2nd and 3rd prize @ Progetto Millennio, Finalist @ SCIC kitchens Compact Kitchen Station, Finalist @ 2×1 by Osram), has been speaker at National and International Conferences (Belgrade Design Week, Civica Project by MART Rovereto, NABA Academy) and has been co-author of Scientific Papers (“An ethical approach to design teaching: the “Co.Meta Lab” experience from a Social Innovation perspective” with Prof Venanzio Arquilla, Prof Giuliano Simonelli and Davide Genco -Tsinghua University, Beijing 2014)

My pattern of experiences has been wide along the years,
but none of them was as revealing as when I found out that for me
being a designer means to be an intellectual force for the practise
of filantropy and the development of the highest potential of human beings.

With projects ranging from products to brands, his story-telling designs such as Brucovolante, Metroquadro and Domino Clorophilla are highly narrative and entertaining designs, highlighting the magic and surprise behind everyday objects. This connection established between ideology and object, user and designer, results in what he calls ‘Design Humanism’.

Based in Milan, TOY is born to support Fabio’s research, projects and cooperations with the aim of fostering, with both a social and entrepreneurial cut, the debate around design, education, disability, society and technology.