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TOY Projects

Awareness Toys

25 November 2019 — by Fabio_Guaricci

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Awareness Toys are a collection of 6 wooden toys designed to allow adult people to benefit from the game in a Wellness-by-play perspective. They have been presented lately at Games For Health Europe conference in Eindhoven and featured on the ADI Design Index 2019. The belief that playing can be good for your health, or your well-being, has become an educational bet that offers the player, in this case the prisoner, a path of personal growth through a physical object. A toy therefore that becomes a mediator through which to explore oneself and the relationship with the other, to weigh, to focus on aspects of one’s emotional life, one’s own balances and one’s own mental processes. Physical mediators that make concrete such concepts like instability, loss and void.

The project was born in 2015 from the will of TOY design and its founder Fabio Guaricci, to try to give a follow-up to the educational processes to which he had the opportunity to assist, that is to say the ones around rehabilitation educational processes on addictions (play, drugs, alcool, etc…). The meeting of design with the educational practice has been the bearer of a lot of energy that gave rise to the first collection of toys for adults on this theme.

Addictions are often seen as phenomenon relegated to certain clusters of population but, in fact, in all its variables it affects almost the totality of people. Let’s think at love addiction, gambling addiction, smoke and alcool addiction. On the other hand play is still seen from the majority of people as something exclusively for kids, so the play for the adult becomes “the exception” and becomes not only something personal but also “intimate”. In this sense we have tried to support the adult’s personal research but also the possibility to show it, represent it, make it tangible and shareable.

The reasons why Fabio has decided to focus on the design of toys for adults are more than one. The first is that his design approach has always been Humanistic, meaning by that an attention and closeness to the human as a living condition. The adult, differently from the child, has few occasions to play and, maybe for this reason, along the years, strive for being less and less open to the discovery, to welcome it, to live life creatively no matter the context. A life in which he/she could “keep on moving”, listening him/herself, searching for balancing. The other reason is that, after a teaching experience of a few years in the secondary school to observe the dynamics of pre-teens, Fabio has found that a lot, if not all, depends on what kids learn from their parents. Here comes the belief that making the adult play can have its importance, its dignity.

The Story

The interdisciplinary approach typical of TOY, the desire to use design as a discipline that connects worlds, as a connective tissue, allowed the toy project to address an unusual user, the adult, focusing on specific themes related to his age, that is on the subject of personal care and health protection. So in mid 2015 we have involved Dario Gianoli, a professional educator trained in generative psychopedagogy. This meeting enriched and perfected the toy concepts with a more precise focus on educational dynamics, improving the educational potential.

We realized that the first concepts that were born immediately became common language first of all between designer and educator, even before that between educator and prisoner. Thanks to this “educational format”, above all material, it has been possible to validate, enrich and structure the mode of use of these objects that is still evolving.

The Collection

Awareness Toys look like simple wooden toys with elementary shapes, plain and reassuring colors, that soon put the player at ease.The playful identity thus constitutes a first level of fruition, while a second level is their metaphorical meaning. Game mechanisms represent mental processes visible only with the “awareness” of an adult. The metaphor has always been used in the art world for its universal evocative power and together for its harmlessness: anyone is able to have access to it but also to stay at a certain distance from it. The simple mechanics of the game thus becomes a metaphor for the complex mechanics of the mind.  Each can identify himself in the avatar of the game, which is always a Smile, and it is from this identification that can occur the educational dynamics, mediated by the professional educator.

The Emotional Necklace is a 2 players game that makes each one learn how to get acquainted with emotions, understanding the relationship among them and between his/her emotions and other’s. The 8 main emotions (happiness, sorrow, anger, fear, acceptance, boredom, astonishment and disgust) are shown as emoticon on wooden spheres. Thanks to a hole each of them can be tuck in a thread following a deliberate sequence. The first player starts with a present or past emotion/memory and the other player is asked to react to that emotion/memory with another one. The sequence and the fact that players have to choose among still-available emotions is the metaphor of the motus of emotions. The player might realize that minor emotions have dignity and can be felt as major ones. They are all interlinked and move continuously.

Smile in Pieces is a game about one of the most difficult yet crucial emotional topics, often reason of suffering as much as a forerunner of self-destructive behaviors. Absence is perceived as a constant status, as something strictly ingrained in human condition; therefore it is perceived as something to learn to live with, in peace. The loving dynamic has been chosen as the main absence object thanks to its universal nature. Love is the only thing able to make us feel complete and to fil that sense of emptiness. As a downside, we develop an addiction to it. Love blocks the Smile from rolling free on the plane but nevertheless feels good. When there is any kind of breakup, in fact, that emptiness shows up again and again, stronger than before. So we might feel in need to fill it, even with an artificial, unauthentic or illusionary thing, that, just like love, make us addicted and harmless. But in case of artificial addictions the consolatory effect is not something that lasts, it ends very quickly and nevertheless it blocks the Smile from rolling.

The Altered Labyrinth is a 2 players game related to the concept of logic thinking. Games can happen thanks to 3 main things:  a goal, a chance and rules. But what if players could take turns and establish other player’s rules of the game? The task is simple: bring the Smile out of the maze. But be careful because there is a hidden difficulty: the square in the middle of the maze has hidden magnets that make the Smile loose control and be kind of stuck. It’s very easy to be tempted to reach the exit through the square but this shortcut is actually a trap. The only way to resume playing is to manually take the ball out or through it, as metaphor for a strong will. Now the game can continue accepting the fact that there are no shortcuts but only acceptance of the continuous trial and error.

Mirror with Frame explores the need of change each of us experiences during life. When we face traumatic or extremely delicate events, the pieces composing the mirror where we see our image might brake. In these cases a frame is what gives us the feeling that these parts are still together, that we can still recognize ourself. The frame acts like a glue, giving us the impression that our image is still the one we remember. What the game shows is that once the frame is removed we meet something we didn’t expect: the empty space. Emptiness is free space where those 5 parts of ourself, our Smile and our top 4 important things in life, can be related, move and take other forms. The frame represents the nullification of change, like knotting ourself to something that feels comfortable until we realize it’s putting our identity, changing by nature, in a trap.

The Oscillating Board has been carved with a wavy path on an unsteady board; this toy has the aim to show the relevance of balancing hyper-active and relax behaviors. Those opposites, represented by the red area for hyper-activity and the blue area for the relax, go through all of the route. Indeed, the plane swings along the short side, in a way that, without a direct control applied by the player, it would stay inclined by one side all the time. Only applying his discipline over the rocking plane, the player can make the Smile keep moving through the path, without being stuck in a position. Furthermore, the ball can easily escape the aisle, so the player also has to exercise slackening the run, to prevent it from falling. As only a dynamic situation can lead to a change, in the same way swing is the only way for the Smile to be able to finish the designated path.

The Dynamic Balancing set allows the player to sensory explore the theme of change. It comes in the shape of a construction kit made of spheres of different colors/sizes and arms of different lengths. The Smile is suspended on a sharp brass pin and can remain balanced only if the player inserts at least three sticks together with three spheres. Doing that, he is choosing some colors, arbitrarily corresponding to love or family, friendship, money, work, and so on… The sphere size stands for the importance of that particular issue in that moment. The length of the stick represents the distance he feels from that particular issue. For example, if one decides to represent love with a red big sphere (meaning that it is crucial in this moment), but linking it with a long stick, it is possible that he feels love as something needed but far at the same time (physically or emotionally). Each issue, that is present in his life in its own way, has to come together in its preferred shape to make the Smile find a balance to remain in equilibrium on the brass pin. This research toy is all about finding which is, for each subject, the right compromise to find a balance, and understanding how even small changes in our life lead to a certain amount of time needed to find a new equilibrium. Each issue can change its size, weight and distance from us; it can even suddenly disappear. The balance is always temporary, it is always mutating; that is why it needs a continue research that never comes to an end.

The Communication Project

The photographic campaign follows the idea of making clear and visible the concepts of awareness and incognizance, respectively the wooled threads and the smoke. Smoke, in particular, is that matter each subject emerges and comes from in unconsciousness. Beyond it, there are the threads that interweave creating ovals, surfaces, horizons, the life matters we manage to catch, realize, organize. The toy becomes a mean, a tool and co-player actively taking action, sometimes complementing, sometimes guiding, sometimes surrounding the player.

The photographic campaign has been realized in Spazio 36, a photographic and cinematographic production based in Milan, has enabled the project to bring the educational vision in an artistic visual field and in the photographic representation. The art direction has been led with Daniel Patelli, founder of Spazio36. TOY and Spazio36 share the same vision about the commitment in producing valuable projects, with a social, cultural and artistic background with the strong belief that bringing beauty in each and any field is an act of love for the entire world. And it is in this world that this project wants to have a meaning, contributing to lay the first stones for the construction of a more conscious society and careful for people’s needs.

DESIGNEDUCATIONALSOCIALTOY News

Awareness Toys at Games for Health Europe and on ADI Design Index 2019

25 November 2019 — by Fabio_Guaricci

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What brought Awareness Toys at Games for Health Europe and on ADI Design Index 2019 I think it was especially the idea of being able to create toys for adults.

The project, born from the cooperation with Dario Gianoli, counselor educated in generative psychopedagogy, started in 2015 with the goal of bringing objects that could act as facilitators at diverse levels into educational practices. The concepts of instability, void and loss have been represented through simple shapes in order to be able to “dress” with player’s thoughts, memories and emotions.

Awareness Toys have been presented last 8 October at Games For Health Europe 2019, a conference focussed on serious games we already spoke about in this post, this year at its ninth edition. In a context where digital and virtual reality have been main characters, these totally analog toys have tried to give a different perspective on the role of sensory activation in the play as well as on the role of the educator/guide in such critical and deep educational paths.

 

The collection has also run for the selection of the ADI Deign Index 2019, yearly publication produced by the Italian Industrial Design Association, that every year brings together the best Italian design in production, selected by the ADI’s Permanent Design Observatory. The selection features both products and product systems from diverse markets, theoretical-critical researches, process or corporate researches applied to design. Awareness Toys have been featured in the section of Social Design in the occasion of the presentation of the publication, held in Milan the last 14 October at the Auditorium of the National Science and Technology Museum “Leonardo da Vinci”. An award that confirms the innovative approach of the project and opens it to a specialized audience. Awareness Toys at Games for Health Europe and on ADI Design Index 2019 is maybe the signal of something changing, of an attention that is moving toward play and the adult world.

TOY NewsTOY Projects

SMUSIC

11 October 2018 — by Fabio_Guaricci

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Can light be used only for illumination? What if it could become a means of transmitting information? Is it possible to “listen” to light? Smusic is the first toy that employs the interaction with light to produce sound. The toy has been developed with the light technology company Slux and our network of partners 

TOY BlogTOY News

MEET TOY AT NUREMBERG TOY FAIR 2018

16 January 2018 — by Fabio_Guaricci

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Some of the TOY team will be present at the upcoming Toy Fair in Nuremberg.
We will be there from the 2nd to the 4th of February 2018.
Take the chance to meet us at the biggest toy fair in Europe
and receive the new TOY Comic for free.

“Flauer is a flower, curious and resourceful. His dream is to be the most popular flower, the most loved and appreciated by bees and butterflies of the lawn. But the presence of other flowers, unfair and striking, threatens his status.”
Discover how it ends…

TOY Projects

MINI PLANE FOR HAPE

14 November 2017 — by Fabio_Guaricci

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FLIGHT OF FANCY

CAN PLASTIC AND BAMBOO FLY TOGETHER?

This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be “the wood of the future” because it grows really fast, just like giant grass. And its fibers, put together, are as strong as wood. The point is: making bamboo part of a mass production is not an easy task because the natural shape is very variable. This is why to design integrating such element needs to set (and select in production) certain diameters so plastic can really be part of it. This is the technical challenge and the result is a collection that stands far from plastic vehicles as usual.

The toy plane came before the Mini Helicopter and the design process took start from the heritage of the Mini Vehicles collection. This is a set of vehicles that is in between a retro and sporty look. I wanted to make the mini plane be of course part of the family but at the same time I wanted to streamline it and make it look dynamic.

The plastic top part is the one of wings and top of the airplane body, the bottom part supports wheels and exhaust pipes. The two perfectly fit together and are connected through holes in the bamboo with plastic pins.The 3D modeling was very fun and at the same was a very technical task because I had to make sure that parts would fit and get out of the mold effortlessly thanks to draft angles.

Client: Hape International

TOY Projects

MINI HELICOPTER FOR HAPE

14 November 2017 — by Fabio_Guaricci

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FLIGHT OF FANCY

CAN PLASTIC AND BAMBOO FLY TOGETHER?

This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be “the wood of the future” because it grows really fast, just like giant grass. And its fibers, put together, are as strong as wood. The point is: working it is not an easy business because the cylindrical shape is very variable, so why not to select the diameter of sticks in order to use it for mass production? This is what this collection is about and it was very exciting to ride on the challenge of making bamboo and plastic work together.

There are many little stories about the design of this toy. One of these is that when I was asked to design an helicopter for this collection I realized that I literally falled in love with helicopters, especially the small ones with a big cabin and an essential structure that make them look like flyes. I was particularly inspired by mosquito helicopters so I wanted the toy helicopter to grab this imaginary and at the same time look dynamic and organic with bamboo.

The top plastic part represents the engine, part of the tail, a good part of the cabin and the support for the blades, the bottom part supports the rest of the cabin and the three wheels. As for the Mini Plane the 3D modeling was very fun and at the same was a very technical task because I had to make sure that parts would fit and get out of the mold effortlessly thanks to draft angles.

Client: Hape International

OPEN TOY

WHAT IS OPEN TOY

30 May 2017 — by Fabio_Guaricci

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Open TOY è un luogo virtuale dove pubblicare le proprie idee di giocattoli per esigenze educative specifiche e vederli sviluppati e pubblicati a proprio nome. Creando in questo modo la più grande libreria di giocattoli educativi opensource del mondo sviluppati da una comunità virtuale.

COME FUNZIONA?

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TOY DESIGN AT TRIENNALE DESIGN MUSEUM MILANO

6 April 2017 — by Fabio_Guaricci

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In occasion of Salone del Mobile 2017 it has been opened the show “GIRO GIRO TONDO DESIGN FOR CHILDREN” where you will have the chance to see one of the projects by TOY design at Triennale Design Museum Milano. The exhibition has been opened on April the 1st and will be on until February the 18th 2018.

VISIT THE official webSITe of the exhibition 

It has been proposed a path in which the design as well as architecture are explained from the point of view of the world of children and children products. Not only design but also architecture because those two disciplines have worked in tight relation to create occasions of experience, play, storytelling, fun.

The first part of the path developed by Stefano Giovannoni proposes at first a selection of toys with a stron pop character, among which Metroquadro is featured. From there the show develops with different perceptive suggestions, from graphic art to sounds, that give company to visitors in the different sections: Furniture, by Maria Paola Maino; Toys, by Luca Fois woth Renato Ocone; Architecture, by Fulvio Irace; Signs, by Pietro Corraini; Animations, by Maurizio Nichetti, and Tools, by Francesca Balena Arista.

These sections are spaced out by focus areas dedicated to prominent people in the history of design related to education, such as Bruno Munari, by Alberto Munari, and Riccardo Dalisi, by Francesca Picchi with Studio Dalisi, to pedagogy and Masters, by Franca Zuccoli and Monica Guerra, or to the iconic characters, as Pinocchio, by Enrico Ercole. So do not miss the chance to see this very interesting and well-told exhibition and to see live this project by TOY design at Triennale Design Museum.