Smusic is the first toy that interacts with light to create sound. The client, Slux, a swiss-italian light technology company hired us for the whole process of designing, developing and communicating this toy to launch in the market, thus starting its own commercial project.
The design process has started from a pre-design phase for envisioning the technology within visual, emotional and market contexts. This has also created awareness about potential competitors and average performances, play patterns and pricing of existing toys.
After design and development, along with the technical team we have set, we have also managed the launch of a crowdfunding campaign, launched in November 2018 on Kickstarter, to allow the product to be pre-saled before production.
This is Smusic, and the story still goes on…