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EDUCATIONALMARKETINGSOCIALTOY Blog

Recycling toys in a social perspective

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A few weeks ago I visited London and, as my partner was busy with a volunteering experience, I decided to explore toy-related places in London. And I found this: a toy store that actually does recycling toys in a social perspective. The TOY Project is an eye-catching toy shop, with an incredibly rich showcase, organizing and funding social initiatives for the neighborhood community and not only.

All started in 2013 thanks to Jane Garfield and Angela Donovan. I am going to quote the history from the website as it is so well told.

Jane could see how some children had more toys than others and how schools needed resources but had little funds for sourcing them”. She “began collecting unwanted toys that she could then distribute to those most in need. Angela wanted to provide toys and resources for bereaved children through supporting play therapists with toys to use in their sessions with children who had lost a parent, a sibling or a close friend.

The TOY Project started life as a part-time operation run out of Jane’s living room, but it soon outgrew the space and was moved to a small storage room in a community centre in Finsbury Park. In 2016 we opened a pop-up shop on Junction Road, Archway to raise money to keep the charity going. At the shop, local children and families could now donate their ‘old’ toys and buy ‘new’ ones.

Our shop was a big success, and we decided to make the ‘pop-up’ shop into a permanent feature of Archway. We thrived in our new home but quickly outgrew the space and a year later, we moved a few doors down into our new home at 81 Junction Road in Archway.

Jane Garfield, co-founder of The TOY Project

The larger shop provides more retail space and dedicated areas for sorting and storing toys, such as all the Lego required for our weekly Lego workshops we run at a community centre around the corner. We also rent a small warehouse nearby to store new toys we give as gifts for Christmas and birthday presents.”

Meeting this place and this people, in particular Jane, who welcomed me warmly, although without an appointment and in the middle of a constant work of sorting, displaying and managing the daily activity required to run the shop, was a breath for the hearth and changed my vision on recycling toys in a social perspective. It made me realize how toy waste has great social potential, beside its environmental impact, also very important.

Jane was so nice to tell me all the many pros and cons of managing successfully a place like that, with rent, electricity and employee costs. First of all passion has to be there, she told me “you could never run a place like this unless you are going to be here all the time”. I was in the shop for about half an hour in a morning of a week day and so much was happening: people coming with children to play and then to buy, other people coming and delivering a cardboard box full of (almost) new toys, talking to curious people like me, do the payments, etc, etc…. there were many things happening and all the time there was this sense of community flying around the shop.

Part of the toy turnover happens also thanks to the Amazon Wishlist and from receiving returns from toy companies, giving them the possibility to found the shop with brand new toys that can be re-sold for presents and birthdays, raising more money. Jane is an institution rather than a sole shop owner, it made me think at the role that the toy industry could play in promoting this reuse-reduce-recycle philosophy or circular economy. We have already talked about similar initiatives, for example the Mattel’s Playback program which has the big difference of actually recycling the plastic for the manufacturing of new toys, rather than managing the reuse. Jane told us that they have also been part of that program but somehow it didn’t work in the end. I guess recycling (Mattel’s) and reusing (the TOY Project) are quite different approaches and probably have diverging interests.

ARTEDUCATIONALTOY Blog

DESIGN CARDS THAT TRAIN VISION IN EARLY CHILDHOOD

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When light passes through our cornea (transparent eye surface) to your pupil (the opening to the inside of your eye) it reaches our lens, which focuses it on your retina (the back of your eye), where it’s converted into a nerve signal and carried by the optic nerve to your brain. Now this connection system creates memories in our nervous system. These memories are then co-related to the other body parts in order to generate motion and perform tasks. That’s why this company has created “Baby Visual Stimulation Cards“, some design cards that train vision in early childhood and guide your baby through their first few years of visual discovery..

DESIGNMARKETINGTECHNOLOGYTOY Blog

Toy design in the age of Metaverses

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The history of Metaverses is a young one and however, as many other stories of today as NFTs and crypto currencies, will most probably have a role in consumer experiences and even our lives tomorrow. And in this context toys, maybe not the ones we are used to, are not only involved but will play a big part in this new business. That’s why I wanted to understand and try to figure out what could possibly become toy design in the age of Metaverses. Just to point this question seems to let me travel in time in seconds… but let’s try first to make things as straight as possible from what I have observed so far.

TOY DESIGN ACADEMY

Your Reviews on TOY Design Academy

Here are your reviews on TOY Design Academy, what you sent back to me about how this path has been useful to you in clarifying important aspects of the project and concentrating your efforts on making the idea salable.


Rating: 5 out of 5.

Rating: 5 out of 5.

Rating: 5 out of 5.

Rating: 5 out of 5.

DESIGNEDUCATIONALSOCIALTECHNOLOGYTOY Blog

RECLAIM AND RECYCLE – A SUSTAINABLE TOY DESIGN SERVICE

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Toy Designers and Toy Brands empower the next generation to explore the wonder of childhood and reach their full potential. But, future generations also need to inherit an environment that is full of promise. Most of the time, children outgrow toys or discard them due to wear and tear, and then these toys end up in landfills. By working together to reclaim and recycle materials, we can make sure the toys of the present do not become the waste challenges of tomorrow.

DESIGNEDUCATIONALTECHNOLOGYTOY Blog

HUMANISING TECHNOLOGY IN TOY DESIGN

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Most of the innovation that we see in the world today is Technology-led. When we think of Technology – the most prominent word that surfaces is “Efficiency”. But the issue in recent times is the fear that this efficiency-driven Technology might scale to the point of outgrowing Human abilities and qualities. Over time, technology might start changing our DNA, our behaviour and “domesticate humans” completely. Therefore, the need of the hour is to take a step towards humanising technology. There seems to be an urgent need to blend the physical and digital mediums.

Humanising Technology refers to creating New Models of Design that are more balanced. It means to create a bi-directional relationship between Technology and the User and making machines express in a more human language.

“Technology is just a means to enable the needs of human beings”.

DESIGNEDUCATIONALOPEN TOYSOCIALTOY Blog

A right toy for your kid’s changing age

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Growth is a part of life where one develops different set of skills at every stage. As we have seen previously, how unstructured play and six bricks created activities and helped kids grow and learn with many playful toys. But, the question is how to choose a toy for proper development? Today, we are going to read about how to choose a right toy for your kid’s changing age.

For the first age category, 0-12 months. Till the age of 3 months, baby’s vision is still blurry and all they see is patches of colors. Later, they start interacting with things and surroundings that helps them engage their other senses. That is why toys for the little ones should be Bright in color, make Squeaky and crinkling noises, have different Textures on them with big bold shapes and finally they should provide different softness.

ARTDESIGNEDUCATIONALTECHNOLOGYTOY Blog

Smart activity kits for learning STEAM education

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SMARTIVITY are the makers of smart activity kits for learning STEAM education to help children of age 3+ to understand fundamentals of STEAM. They make World’s finest Smart Construction Toys to make the fundamentals FUN. They believe in the potential of child to be the maker of a better future and inspire child to unleash their true potential to be an innovator, a creator, a tinkerer, a problem-solver… as a maker of our future!

DESIGNEDUCATIONALMARKETINGSOCIALTOY Blog

A board game to teach Compassion and Care

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We have seen previously how important it is to openly talk and teach about Sexual health to young generation with the help if IT KIT (enter link). Today, we are going to talk about THE PERIOD GAME, A board game to teach Compassion and Care and destigmatize the Period Education. This game teaches about menstruation in a fun, engaging way. Games are for 2-5 players and take approx. 20-30 minutes to play.

ARTDESIGNOPEN TOYTOY Blog

A playground made with imagination and the big blue blocks

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We have previously talked about how a toy without instructions designed by Cas Holman. It challenges different clichés related to the sphere of childhood and the toy world in general and lets a child re-imagine their own toy. Today we are writing about one such wonder, a playground made with imagination and the big blue blocks

Imagination is the beginning of creation. You imagine what you desire, you want what you imagine, and at last, you create what you want.

– George Bernard Shaw