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TOY BlogTOY News

MEET TOY AT NUREMBERG TOY FAIR 2018

16 January 2018 — by Fabio_Guaricci

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Some of the TOY team will be present at the upcoming Toy Fair in Nuremberg.
We will be there from the 2nd to the 4th of February 2018.
Take the chance to meet us at the biggest toy fair in Europe
and receive the new TOY Comic for free.

“Flauer is a flower, curious and resourceful. His dream is to be the most popular flower, the most loved and appreciated by bees and butterflies of the lawn. But the presence of other flowers, unfair and striking, threatens his status.”
Discover how it ends…

TOY Projects

MINI PLANE FOR HAPE

14 November 2017 — by Fabio_Guaricci

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FLIGHT OF FANCY

CAN PLASTIC AND BAMBOO FLY TOGETHER?

This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be “the wood of the future” because it grows really fast, just like giant grass. And its fibers, put together, are as strong as wood. The point is: making bamboo part of a mass production is not an easy task because the natural shape is very variable. This is why to design integrating such element needs to set (and select in production) certain diameters so plastic can really be part of it. This is the technical challenge and the result is a collection that stands far from plastic vehicles as usual.

The toy plane came before the Mini Helicopter and the design process took start from the heritage of the Mini Vehicles collection. This is a set of vehicles that is in between a retro and sporty look. I wanted to make the mini plane be of course part of the family but at the same time I wanted to streamline it and make it look dynamic.

The plastic top part is the one of wings and top of the airplane body, the bottom part supports wheels and exhaust pipes. The two perfectly fit together and are connected through holes in the bamboo with plastic pins.The 3D modeling was very fun and at the same was a very technical task because I had to make sure that parts would fit and get out of the mold effortlessly thanks to draft angles.

Client: Hape International

TOY Projects

MINI HELICOPTER FOR HAPE

14 November 2017 — by Fabio_Guaricci

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FLIGHT OF FANCY

CAN PLASTIC AND BAMBOO FLY TOGETHER?

This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be “the wood of the future” because it grows really fast, just like giant grass. And its fibers, put together, are as strong as wood. The point is: working it is not an easy business because the cylindrical shape is very variable, so why not to select the diameter of sticks in order to use it for mass production? This is what this collection is about and it was very exciting to ride on the challenge of making bamboo and plastic work together.

There are many little stories about the design of this toy. One of these is that when I was asked to design an helicopter for this collection I realized that I literally falled in love with helicopters, especially the small ones with a big cabin and an essential structure that make them look like flyes. I was particularly inspired by mosquito helicopters so I wanted the toy helicopter to grab this imaginary and at the same time look dynamic and organic with bamboo.

The top plastic part represents the engine, part of the tail, a good part of the cabin and the support for the blades, the bottom part supports the rest of the cabin and the three wheels. As for the Mini Plane the 3D modeling was very fun and at the same was a very technical task because I had to make sure that parts would fit and get out of the mold effortlessly thanks to draft angles.

Client: Hape International

OPEN TOY

WHAT IS OPEN TOY

30 May 2017 — by Fabio_Guaricci

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Open TOY è un luogo virtuale dove pubblicare le proprie idee di giocattoli per esigenze educative specifiche e vederli sviluppati e pubblicati a proprio nome. Creando in questo modo la più grande libreria di giocattoli educativi opensource del mondo sviluppati da una comunità virtuale.

COME FUNZIONA?

DESIGNTOY BlogTOY News

TOY DESIGN AT TRIENNALE DESIGN MUSEUM MILANO

6 April 2017 — by Fabio_Guaricci

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In occasion of Salone del Mobile 2017 it has been opened the show “GIRO GIRO TONDO DESIGN FOR CHILDREN” where you will have the chance to see one of the projects by TOY design at Triennale Design Museum Milano. The exhibition has been opened on April the 1st and will be on until February the 18th 2018.

VISIT THE official webSITe of the exhibition 

It has been proposed a path in which the design as well as architecture are explained from the point of view of the world of children and children products. Not only design but also architecture because those two disciplines have worked in tight relation to create occasions of experience, play, storytelling, fun.

The first part of the path developed by Stefano Giovannoni proposes at first a selection of toys with a stron pop character, among which Metroquadro is featured. From there the show develops with different perceptive suggestions, from graphic art to sounds, that give company to visitors in the different sections: Furniture, by Maria Paola Maino; Toys, by Luca Fois woth Renato Ocone; Architecture, by Fulvio Irace; Signs, by Pietro Corraini; Animations, by Maurizio Nichetti, and Tools, by Francesca Balena Arista.

These sections are spaced out by focus areas dedicated to prominent people in the history of design related to education, such as Bruno Munari, by Alberto Munari, and Riccardo Dalisi, by Francesca Picchi with Studio Dalisi, to pedagogy and Masters, by Franca Zuccoli and Monica Guerra, or to the iconic characters, as Pinocchio, by Enrico Ercole. So do not miss the chance to see this very interesting and well-told exhibition and to see live this project by TOY design at Triennale Design Museum.

TOY News

WE ARE LOOKING FOR MAKERS!

21 November 2016 — by Fabio_Guaricci

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TOY has launched a new ambitious project for 2017 where the contribution of Makers will be needed to give birth to a new collection of toys that put together our vision of education and technology and will become synergic by design.

Depending on the specific profiles we will receive we will set the design goals and the team as well and then you will know more operational details. Just send us a message of presentation/motivation through our contact form or clicking on the button CONTACT USI! below. The deadline for this first selection of Makers closes on December the 22nd 2016.

Each Maker’s efforts will be corresponded by an economical agreement with TOY that will be undisclosed after the selection of candidates.

If you have a good feeling with TOY and TOY manifesto you should definitely apply so we can further tell you about this opportunity.

Some of us do this as a part-time activity, so do not worry if for you this is not going to be a major task. Yet consider that this will be a time-sensitive activity and we will work on a web-based shared platform for the best project management and the accomplishment of goals.

We want to change the world, we need your contribution, do not be shy, it is time to take part!

CONTACT us!