Innovation in the toy world can born in many ways, with a new material, a new technology or ideas out of the ordinary. Sometimes happens that the difference starts from a strategy, a series of choices and actions that leads a company to position on a different level than its competitors. This is the case of Sago mini, a toy designers studio, a place of contamination but above all a company, a brand that deals with designing a storytelling through digital and physical game for preschool children. This Canadian reality is particularly interesting for the wide approach to the project and for the business planning that has carried out from 2013 to today.

It seems that in the field of board games design there is a growing trend towards the design of politically incorrect toys that gain success. Moreover if we analyze human nature and the behavior of young and old players in front of a board, it’s not strange to confer to the unfairness their success. These games are often play with friends or acquaintances and it is easy to resort to their weaknesses to anticipate their moves or think of ‘borrowing’ a little more money from the Monopoly bank; on the other hand, the fun is also in this, and why resist the temptation to cheat even when playing together, and skipping a turn is not so serious?