It seems that in the field of board games design there is a growing trend towards the design of politically incorrect toys that gain success. Moreover if we analyze human nature and the behavior of young and old players in front of a board, it’s not strange to confer to the unfairness their success. These games are often play with friends or acquaintances and it is easy to resort to their weaknesses to anticipate their moves or think of ‘borrowing’ a little more money from the Monopoly bank; on the other hand, the fun is also in this, and why resist the temptation to cheat even when playing together, and skipping a turn is not so serious?

Candylab is the story of a toy designer really passionate about vintage cars and with the desire to relaunch the glamour atmosphere of american modernism through contemporary wooden toys with vintage look. It’s a story that demonstrate how good communication and trend watching can make the success of a toy.