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DESIGNTOY Blog

STORYTELLING THROUGH DIGITAL AND PHYSICAL GAME

30 July 2019 — by Fabio Guaricci

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Innovation in the toy world can born in many ways, with a new material, a new technology or ideas out of the ordinary. Sometimes happens that the difference starts from a strategy, a series of choices and actions that leads a company to position on a different level than its competitors. This is the case of Sago mini, a toy designers studio, a place of contamination but above all a company, a brand that deals with designing a storytelling through digital and physical game for preschool children. This Canadian reality is particularly interesting for the wide approach to the project and for the business planning that has carried out from 2013 to today.

DESIGNTOY Blog

POLITICALLY INCORRECT TOYS THAT GAIN SUCCESS

7 August 2018 — by Fabio Guaricci

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It seems that in the field of board games design there is a growing trend towards the design of politically incorrect toys that gain success. Moreover if we analyze human nature and the behavior of young and old players in front of a board, it’s not strange to confer to the unfairness their success. These games are often play with friends or acquaintances and it is easy to resort to their weaknesses to anticipate their moves or think of ‘borrowing’ a little more money from the Monopoly bank; on the other hand, the fun is also in this, and why resist the temptation to cheat even when playing together, and skipping a turn is not so serious?

DESIGNTECHNOLOGYTOY Blog

AN APP CREATED TO HELP KIDS DURING THERAPIES

7 February 2018 — by Fabio Guaricci

Once upon a time there was Niamh Barnes, a 7-year-old girl treated in an English hospital. One day she suggested to doctors and nurses to find a system to support the little patients, to distract them and go with them during their stay in the wards. That desire by Niamh is now reality in Alder Hey’s pediatric hospital in Liverpool that introduced Alder Play, an app created to help kids during therapies that combines Augmented Reality and Artificial Intelligence for a better hospital experience.

DESIGNEDUCATIONALSenza categoriaTOY Blog

STUFFED ANIMALS TO DEVELOP EMOTIONS AND RELATIONS

9 November 2017 — by Fabio Guaricci

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The stuffed animals story has very far-reaching origins. The first traces date back to the ancient Egyptian and the discovery of puppets made with animal fur for recreational or religious purposes. The success of this toy, however, confer to a German lady who, at the end of the 1800s, began to pack teddy-shaped pillows, triggering a great interest among the toy companies. Since then, it is difficult to find someone who has not had at least one plush among his childhood games, as it is rare to find a re-design. That’s why it seems interesting to introduce you to Animoodlesstuffed animals to develop emotions and relations.