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TOY DESIGN Branding and Packaging

Following a selection of TOY DESIGN Branding and Packaging works done in more that 15 years. Some of them are the result of Brand Strategy consultancies, some of them are Brands we have designed for new product lines and/or startups. In most cases they have been conceived, as we always do, in connection with the company heritage / mission on one side and what were the best opportunities to take considering customers and related mood.

*Grid gallery: click on each image to see it larger and then go back with browser to get back to gallery.

EDUCATIONALSenza categoriaSenza categoriaTOY Blog

A CROWDFUNDING TO DEVELOP CHILDREN’S CONCENTRATION

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Get yourself comfortable and be patience to get ’till the end of this short article because today we will talk about distraction, self-control difficulties and Piks, a crowdfunding to develop children’s concentration. This game in wood and silicone has particularly intrigued us at first glance for the simplicity of the project and the effectiveness of the results that can be obtained; deepening the research then we discovered that there is much more behind these constructions.

EDUCATIONALSenza categoriaSenza categoriaTECHNOLOGYTOY Blog

A ROBOT TO TEACH CODING

Nowadays robotics and Artificial Intellingence are daily topics mainly because of the great progress achieved in the last years. These matters touch each of us more and more closely, just think of the attention aroused by Sophia, the first woman-robot to have received citizenship in Saudi Arabia. Also the toy world is obviously an active participant in the discussion and this is demonstrated by the large quantity of products that aim to develop the ‘skills of the future’ in children: first of all that of coding. Matatalab is one of these toys, a robot to teach coding born in March 2017 and which is already doubling the required goal of its first Kickstarter campaign.

DESIGNEDUCATIONALSenza categoriaSenza categoriaTOY Blog

STUFFED ANIMALS TO DEVELOP EMOTIONS AND RELATIONS

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The stuffed animals story has very far-reaching origins. The first traces date back to the ancient Egyptian and the discovery of puppets made with animal fur for recreational or religious purposes. The success of this toy, however, confer to a German lady who, at the end of the 1800s, began to pack teddy-shaped pillows, triggering a great interest among the toy companies. Since then, it is difficult to find someone who has not had at least one plush among his childhood games, as it is rare to find a re-design. That’s why it seems interesting to introduce you to Animoodles: stuffed animals to develop emotions and relations.

EDUCATIONALSenza categoriaTECHNOLOGYTOY Blog

A KIT FOR TEACHING ELECTRONICS THROUGH PLAYDOUGH

Who has never used playdough to create strange three-headed monsters or a dream car? It has been a masterpiece of the toy world since the beginning of 1990 and remained almost unchanged till nowadays. Colored or fluo, homemade or industrial, this magical substance has always fascinated children and adults up to be used by sculptors for their first plastic models or even win two Oscars in the animation with Wallace & Gromit shorts. A toy company has brought to an even higher level this material, by designing a kit for teaching electronics through playdough.