Nothing is created, nothing is destroyed, everything is transformed according to the law of conservation of mass, but this principle does not only concern chemical reactions. In fact, it seems that the world of toys is experiencing a phase of change, or rather of adaptation to the new demands of the market, such as greater environmental sustainability throughout the entire life cycle of the product, but also of lighter and more efficient business models in line with a rapidly growing society. In this article we return to talk about this topic (if you missed the last article, you can find it here) and we present you a sustainable service in the toy market.
Following a selection of TOY DESIGN Branding and Packaging works done in more that 15 years. Some of them are the result of Brand Strategy consultancies, some of them are Brands we have designed for new product lines and/or startups. In most cases they have been conceived, as we always do, in connection with the company heritage / mission on one side and what were the best opportunities to take considering customers and related mood.
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Can light be used only for illumination? What if it could become a means of transmitting information? Is it possible to “listen” to light? Smusic is the first toy that employs the interaction with light to produce sound. The toy has been developed with the light technology company Slux and our network of partners .
Who has never used playdough to create strange three-headed monsters or a dream car? It has been a masterpiece of the toy world since the beginning of 1990 and remained almost unchanged till nowadays. Colored or fluo, homemade or industrial, this magical substance has always fascinated children and adults up to be used by sculptors for their first plastic models or even win two Oscars in the animation with Wallace & Gromit shorts. A toy company has brought to an even higher level this material, by designing a kit for teaching electronics through playdough.
Education is the most powerful weapon which you can use to change the world.