main

AUTISMDISABILITYTOY Blog

A TABLET TO HELP AUTISTIC CHILDREN TO COMMUNICATE

25 October 2018 — by Fabio Guaricci

un-tablet-per-aiutare-i-bambini-autistici-a-comunicare-6-1.jpg

This article is about a nice case study from Italy on design for autism that shows how the careful observation of the ‘state of the art’, can lead to an actualization and a useful and beneficial redesign for all the actors of a system. Blu(e) is a tablet to help autistic children to communicate and was invented by Needius, a company that deals with the design and implementation of technologies for special needs.

EDUCATIONALTOY Blog

A CROWDFUNDING TO DEVELOP CHILDREN’S CONCENTRATION

15 October 2018 — by Fabio Guaricci

a-crowdfunding-to-develop-childrens-concentration-6.png

Get yourself comfortable and be patience to get ’till the end of this short article because today we will talk about distraction, self-control difficulties and Piks, a crowdfunding to develop children’s concentration. This game in wood and silicone has particularly intrigued us at first glance for the simplicity of the project and the effectiveness of the results that can be obtained; deepening the research then we discovered that there is much more behind these constructions.

EDUCATIONALTECHNOLOGYTOY Blog

A TOY TO LEARN DESIGN THINKING

22 September 2018 — by Fabio Guaricci

un-giocattolo-che-insegna-il-design-thinking-1-960x540.png

The story of Pixel Press starts with a group of friends who was no more satisfied with just playing video games, so begin designing them. So far nothing exciting, indeed probably the majority of companies in the industry were born in this way; the difference is that Pixel Press has done so in a ‘disruptive’ way: it has made the design and creation of video games for everyone, even for a child, creating a toy to learn design thinking.

DESIGNTOY Blog

POLITICALLY INCORRECT TOYS THAT GAIN SUCCESS

7 August 2018 — by Fabio Guaricci

politically-incorrect-toys-that-gain-success-5.jpg

It seems that in the field of board games design there is a growing trend towards the design of politically incorrect toys that gain success. Moreover if we analyze human nature and the behavior of young and old players in front of a board, it’s not strange to confer to the unfairness their success. These games are often play with friends or acquaintances and it is easy to resort to their weaknesses to anticipate their moves or think of ‘borrowing’ a little more money from the Monopoly bank; on the other hand, the fun is also in this, and why resist the temptation to cheat even when playing together, and skipping a turn is not so serious?

TOY Blog

THE GREAT CHARM OF UNBOXING

1 June 2018 — by Fabio Guaricci

the-charm-of-unboxing-3-960x540.jpg

Among the many innovations that have gained popularity thanks to Internet and in particular social networks there is the great charm of unboxing. To introduce you to the subject, let me bring you back in time, in two different situations, but crossing across countries and generations.

DESIGNTECHNOLOGYTOY Blog

AN APP CREATED TO HELP KIDS DURING THERAPIES

7 February 2018 — by Fabio Guaricci

Once upon a time there was Niamh Barnes, a 7-year-old girl treated in an English hospital. One day she suggested to doctors and nurses to find a system to support the little patients, to distract them and go with them during their stay in the wards. That desire by Niamh is now reality in Alder Hey’s pediatric hospital in Liverpool that introduced Alder Play, an app created to help kids during therapies that combines Augmented Reality and Artificial Intelligence for a better hospital experience.

TOY BlogTOY News

MEET TOY AT NUREMBERG TOY FAIR 2018

16 January 2018 — by Fabio_Guaricci

Schermata-2018-01-16-alle-15.19.56-960x862.jpg

Some of the TOY team will be present at the upcoming Toy Fair in Nuremberg.
We will be there from the 2nd to the 4th of February 2018.
Take the chance to meet us at the biggest toy fair in Europe
and receive the new TOY Comic for free.

“Flauer is a flower, curious and resourceful. His dream is to be the most popular flower, the most loved and appreciated by bees and butterflies of the lawn. But the presence of other flowers, unfair and striking, threatens his status.”
Discover how it ends…