Once upon a time there was Niamh Barnes, a 7-year-old girl treated in an English hospital. One day she suggested to doctors and nurses to find a system to support the little patients, to distract them and go with them during their stay in the wards. That desire by Niamh is now reality in Alder Hey’s pediatric hospital in Liverpool that introduced Alder Play, an app created to help kids during therapies that combines Augmented Reality and Artificial Intelligence for a better hospital experience.
Some of the TOY team will be present at the upcoming Toy Fair in Nuremberg.
We will be there from the 2nd to the 4th of February 2018.
Take the chance to meet us at the biggest toy fair in Europe
and receive the new TOY Comic for free.
Nowadays robotics and Artificial Intellingence are daily topics mainly because of the great progress achieved in the last years. These matters touch each of us more and more closely, just think of the attention aroused by Sophia, the first woman-robot to have received citizenship in Saudi Arabia. Also the toy world is obviously an active participant in the discussion and this is demonstrated by the large quantity of products that aim to develop the ‘skills of the future’ in children: first of all that of coding. Matatalab is one of these toys, a robot to teach coding born in March 2017 and which is already doubling the required goal of its first Kickstarter campaign.
Stimulate logic and creativity of children is a common mission for many toy companies. It is not easy, however, to find great distribution games that focus on this goal without go bad in already-viewed solutions or with an expected design. For this reason, we have noticed Cuboga, an essential design toy that develops computational thinking.
The stuffed animals story has very far-reaching origins. The first traces date back to the ancient Egyptian and the discovery of puppets made with animal fur for recreational or religious purposes. The success of this toy, however, confer to a German lady who, at the end of the 1800s, began to pack teddy-shaped pillows, triggering a great interest among the toy companies. Since then, it is difficult to find someone who has not had at least one plush among his childhood games, as it is rare to find a re-design. That’s why it seems interesting to introduce you to Animoodles: stuffed animals to develop emotions and relations.
Innovation in toy design proceeds with giant steps; it is no coincidence that we use this expression because in this new article we present the Explore & More Follow-Bee Crawl Toy, a toy to help children in crawling.
Teaching coding to new generations is one of the trend topics nowadays. There are so many toys developed over the last few years that explore this topic, and are more or less effective in presenting educational solutions appropriate for various age groups. In this buzz stand out LEGO Boost, a kit to teach coding to future adults.
In the age of 2.0 moms, those of social and virtual sharing, born Toucanbox, a bi-weekly kit that demonstrate how to engage consumers can be crucial for the success of a toy.
Candylab is the story of a toy designer really passionate about vintage cars and with the desire to relaunch the glamour atmosphere of american modernism through contemporary wooden toys with vintage look. It’s a story that demonstrate how good communication and trend watching can make the success of a toy.
Innovation moves fast in educational design and, moreoften than not, winks to cultural and technological trends. It has been understood by Fisher Price, the toys and kid’s products company with a 85-years history behind, which few months ago launched a ‘communication challenge’ with the video ‘The future of parenting’, or rather the future of toy design in six key points.