30 June 2017 — by Fabio Guaricci


“Beauty will save the world” is one of the most renowned quote by Fedor Dostoevskij. Frequently abused, this phrase was taking seriously by the founders of Baby Caring, a kindergarten to educate to beauty in Milan.

Baby Caring is a bilingual nursery born in a historically important building for the city of Milan: the Mantegazza Foundation, San Calcero 16 street. Here, Laura Solera Mantegazza opened the first kindergarten in 1850 with the purpose of helping female workers not to leave their children. A place that has been destined to host great and beautiful things since its birth has reopened its doors in March 2017.

The core philosophy of this Children Innovation Lab is “Who sows ideas, collects certainties”. The promise, on the other hand, is to educate to beauty, in all its artistic and conceptual nuances, children from 1 to 12 y.o. through a playful and artistic experience. The traditional formative programs are rewrote by the centrality of the child who becomes the active protagonist in modifying, consciously or unconsciously, his training path based on his tendencies and interests.

Education takes place primarily through the daily participation in works of art exhibited like a gallery inside the structure: interiors, as well as furnitures, are signed by big names of art and design; here we find ‘numeric’ paintings by Paolo De Cuarto and fairy wooden sculptures by Duilio Forte. Atelier Forte designed also ‘Ursus’, a big wooden bear that can be climbed and explored by pupils in total safety, demonstrating that in a kindergarten to educate to beauty no details can be omitted and that all contributes harmoniously to the play and educational experience. The workshops are important part of the program too and are designed by renowned artists; an example is Micro-Memory, curated by Armenian artist Liana Ghukasyan, where children are stimulated to create themed images on a paper created in laboratory, in order to make small books.

The educational proposal is based on the theory of multiple intelligences by H.Gardner, a contemporary american psychologist who theorizes the existence of multiple level development in the person, from linguistic to musical or video-spatial. This approach to knowledge allows to stimulate kids under different topics and underline their big potentialities, cultivating beauty and design values. Innovative teaching, in which new technologies and learning blend and promote, also through media and robotics, playful experiences to draw, compose music, design images and create stories.

At Baby Caring Mantegazza innovation touches organizational aspect too: the kindergarten is open all year round, 7 days a week and the tratitional annual frequency formula is flanked by the ‘time’ one that follow the parents working times. In this way school support the work-life balance of the family, so hard to find already in the XIX century at the time of foundation of the building, let alone in today’s society.

Baby Caring Mantegazza is a positive news not only in the world of education. In a historic moment where neglect or badness often prevails, a kindergarten to educate to beauty is what it takes to turn a quote into real hope.



16 May 2017 — by Fabio Guaricci

Nowadays the implementation of technology into medical environment is an hot topic, like the one of collaboration between robotics and toy design to service disability. There are plenty of case studies to demonstrate how progress in these fields is run by enlightened minds and by project teams made by people with different and sometimes opposite backgrounds. Most of times, exactly for this reason, they reach unexpected results.



12 April 2017 — by Fabio Guaricci


We live in a world where technology breakthrough run fast, so we asked ourselves how toy designers can use technology to educate. New technologies for the users change, and often simplify, the way in which we approach our daily reality and not only. Among many sectors involved there’s also the education: school is slowly leaving its skin made out of books, exams and memorization to wear the one of new ways of teaching, often based on learning by doing.



6 April 2017 — by Fabio_Guaricci


In occasion of Salone del Mobile 2017 it has been opened the show “GIRO GIRO TONDO DESIGN FOR CHILDREN” where you will have the chance to see one of the projects by TOY design at Triennale Design Museum Milano. The exhibition has been opened on April the 1st and will be on until February the 18th 2018.

VISIT THE official webSITe of the exhibition 

It has been proposed a path in which the design as well as architecture are explained from the point of view of the world of children and children products. Not only design but also architecture because those two disciplines have worked in tight relation to create occasions of experience, play, storytelling, fun.

The first part of the path developed by Stefano Giovannoni proposes at first a selection of toys with a stron pop character, among which Metroquadro is featured. From there the show develops with different perceptive suggestions, from graphic art to sounds, that give company to visitors in the different sections: Furniture, by Maria Paola Maino; Toys, by Luca Fois woth Renato Ocone; Architecture, by Fulvio Irace; Signs, by Pietro Corraini; Animations, by Maurizio Nichetti, and Tools, by Francesca Balena Arista.

These sections are spaced out by focus areas dedicated to prominent people in the history of design related to education, such as Bruno Munari, by Alberto Munari, and Riccardo Dalisi, by Francesca Picchi with Studio Dalisi, to pedagogy and Masters, by Franca Zuccoli and Monica Guerra, or to the iconic characters, as Pinocchio, by Enrico Ercole. So do not miss the chance to see this very interesting and well-told exhibition and to see live this project by TOY design at Triennale Design Museum.



5 March 2017 — by Fabio Guaricci


When we talk about autistic children and toys for them, we often associate a specific category called ‘special toys for special children’.  It means that there are some toys designed for children with special needs such as autism, cerebral palsy or learning disabilities and so on.

Pooki, designed by Tina Tran Dinh, a student of  the Monash Art Design & Architecture, is a toy designed for all children, but is particularly attractive to autistic children. The research to bring this project alive is started from



22 November 2016 — by Fabio Guaricci

Toymail is a new way to let kids stay in touch with their grownups and friends. Kids can receive and send messages through their toys. It’s like voicemail but in more experiential way. How does it works?

This smart toy connects wirelessly to a home wifi network to receive messages sent anytime, from anywhere in the world. When there’s a new audio message waiting, the toy alerts