TOY NewsTOY Projects


11 October 2018 — by Fabio_Guaricci


Can light be used only for illumination? What if it could become a means of transmitting information? Is it possible to “listen” to light? Smusic is the first toy that employs the interaction with light to produce sound. The toy has been developed with the light technology company Slux and our network of partners 

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16 January 2018 — by Fabio_Guaricci


Some of the TOY team will be present at the upcoming Toy Fair in Nuremberg.
We will be there from the 2nd to the 4th of February 2018.
Take the chance to meet us at the biggest toy fair in Europe
and receive the new TOY Comic for free.

“Flauer is a flower, curious and resourceful. His dream is to be the most popular flower, the most loved and appreciated by bees and butterflies of the lawn. But the presence of other flowers, unfair and striking, threatens his status.”
Discover how it ends…



6 April 2017 — by Fabio_Guaricci


In occasion of Salone del Mobile 2017 it has been opened the show “GIRO GIRO TONDO DESIGN FOR CHILDREN” where you will have the chance to see one of the projects by TOY design at Triennale Design Museum Milano. The exhibition has been opened on April the 1st and will be on until February the 18th 2018.

VISIT THE official webSITe of the exhibition 

It has been proposed a path in which the design as well as architecture are explained from the point of view of the world of children and children products. Not only design but also architecture because those two disciplines have worked in tight relation to create occasions of experience, play, storytelling, fun.

The first part of the path developed by Stefano Giovannoni proposes at first a selection of toys with a stron pop character, among which Metroquadro is featured. From there the show develops with different perceptive suggestions, from graphic art to sounds, that give company to visitors in the different sections: Furniture, by Maria Paola Maino; Toys, by Luca Fois woth Renato Ocone; Architecture, by Fulvio Irace; Signs, by Pietro Corraini; Animations, by Maurizio Nichetti, and Tools, by Francesca Balena Arista.

These sections are spaced out by focus areas dedicated to prominent people in the history of design related to education, such as Bruno Munari, by Alberto Munari, and Riccardo Dalisi, by Francesca Picchi with Studio Dalisi, to pedagogy and Masters, by Franca Zuccoli and Monica Guerra, or to the iconic characters, as Pinocchio, by Enrico Ercole. So do not miss the chance to see this very interesting and well-told exhibition and to see live this project by TOY design at Triennale Design Museum.

TOY News


21 November 2016 — by Fabio_Guaricci



TOY has launched a new ambitious project for 2017 where the contribution of Makers will be needed to give birth to a new collection of toys that put together our vision of education and technology and will become synergic by design.

Depending on the specific profiles we will receive we will set the design goals and the team as well and then you will know more operational details. Just send us a message of presentation/motivation through our contact form or clicking on the button CONTACT USI! below. The deadline for this first selection of Makers closes on December the 22nd 2016.

Each Maker’s efforts will be corresponded by an economical agreement with TOY that will be undisclosed after the selection of candidates.

If you have a good feeling with TOY and TOY manifesto you should definitely apply so we can further tell you about this opportunity.

Some of us do this as a part-time activity, so do not worry if for you this is not going to be a major task. Yet consider that this will be a time-sensitive activity and we will work on a web-based shared platform for the best project management and the accomplishment of goals.

We want to change the world, we need your contribution, do not be shy, it is time to take part!


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12 April 2016 — by Fabio_Guaricci


an imaginary journey through illustration and design

It Comics, the new independent label of Italian comics, in collaboration with Spazio36 participates at Fuorisalone 2016 in Milan by presenting Josif Design.
For two days, Friday 15 and Saturday 16 of April, visitors will be transported into the fictional world of Josif, the cosmonaut gorilla created by David Barzi and Fabiano Ambu. The show, conceived and curated by Fabiano Ambu and Daniel Patelli, contaminates comics and design.

Josif, main character of the first of It Comics issue, introduces and guides visitors inside his spaceship, a surreal sci-fi world where, through the works of artists and designers Marco Rizzioli, Franco Caselin, Fabio Guaricci and Slide design, coexist and contaminate illustration, art, comics and design.

During the two-day event, the authors Francesco Abrignani, Fabiano Ambu, Gianfranco Florio, Fabio Crowd, Carolina Livio, Alberto Locatelli, Luca Usai and Vorticerosa will engage in performances, installations and live painting.

An alternative experience in which the viewer is constantly called upon to cross the border between reality and fantasy.

Josif Design is included in the official program of the Fuorisalone 2016.

SPAZIO36 – Viale Umbria 36, ​​Milan.

April 15 from 9:00 am, presentation from 18:00 to 22:00
April 16 from 9:00 to 23:00

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