BIG DREAMS NEED FEET ON THE GROUND
Our toy design services is what our clients are most excited about because we partifularily care to the relationships we establish. This is because we know that behind every project there is a dream.
That’s why we believe that our TOY design services should reflect both that desire, arising from client’s vision and consumer’s expectations, as well as what can make that dream come true, that is market requirements.
The goal of meeting those requirements, letting the product reach consumer’s hands for a competitive price, is what we call “strategic attitude“. That goal-based way of thinking that lets our creativity flow into a controlled bed, built on Research and able to give effectiveness to play concepts and relevance to the market context at once. This is why along the years we had the pleasure to service both SMEs as well as the most established brands in the toy industry.
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WORKING HARD EVERY DAY FOR YOUR BEST DESIGN EXPERIENCE
Our toy design services benefit from our design methodology, the result of over 15 years of work in the toy industry as well as Fabio‘s academic and teaching experience as design professor and workshop leader. Over the years we have been answering a wide spectrum of needs, often getting close to commercial aspects, promotional aspects, etc… Those diverse experiences have created a base of knowledge that lets us today have deeper understanding of the ecosystems where toys live and have strenghtned the sense of focus of our core services below.
TOY DESIGN
a new toy or line starting from a specific need or marketing brief going through research, design and development phases
RE-DESIGN
functional and aesthetical redesign of an existing product to make it more interesting and attractive
CMF
work on sole colors, materials and finishings to improve the play value and attractiveness of an existing product
DEVELOPMENT
making of 3D modeling, technical drawings and our creative direction for the manufacturing of the toy
IDENTITY
the making of branding, packaging and display to make the toy line stand out on the shelf
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