TOY is the Italian design and communication studio specializing in services for toys and educational products. In over 15 years of activity has built its experience and reputation by collaborating day after day with startups, SMEs and the most important international brands in the industry.

TOY‘s trademark is its proximity to the play value on the one hand and to business goals on the other. This is because Fabio has poured into it, at its foundation in 2015, more than 10 years of previous experience as toy designer, design manager and strategic consultant. This is why the projects we develop have strategic meaning and value for both the consumer and our client. We usually start from a marketing brief that we transform into a creative brief to be able to create what consumers consider value: an attractive and original product that respects marketability, with particular attention to production costs to go-to-market at the right price.

welcome where design really makes the difference

We develop toy design and communication projects by putting the needs of complex and constantly evolving society and market into a visual system where everything is in clear view. Our many years of experience have allowed us to develop and refine a design methodology capable of being efficient and at the same time create impact with important aspects such as use scenarios, play value and competitive positioning. This is because we think that creating value means first of all knowing how to keep all these aspects together at the same time, knowing how to orchestrate them artfully in a clear and shared project journey with the customer at all times.

TOY is not only a toy design studio but also a content provider for professionals in this industry – managers, designers, students and creatives in general – over the years becoming a point of reference in Italy and abroad, also thanks to its blog, awarded among the top 40 in the World for Toy Design and Educational Products.

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