The Nostalgic Toy Trend: Why Are Classics Coming Back?
Play stimulates children’s creativity, learning, and development, which is why toys and games are undoubtedly an essential part of every childhood. Even with the rise of video games and touchscreen devices, Yahoo Finance notes that global toy market growth remains positive. In 2021, it was valued at $103.96 billion, with an annual growth rate of about 8.5%. While the market outlook is focused on the development of modern and innovative toys through the use of technology like 3D printing, what the report overlooks is how classic toys made a huge comeback during the pandemic. From traces of nostalgia to a desire to unplug from our devices, there are various factors that come into play when we closely look at this trend.