HERITAGE Archives - TOY Design

The Nostalgic Toy Trend: Why Are Classics Coming Back?

Play stimulates children’s creativity, learning, and development, which is why toys and games are undoubtedly an essential part of every childhood. Even with the rise of video games and touchscreen devices, Yahoo Finance notes that global toy market growth remains positive. In 2021, it was valued at $103.96 billion, with an annual growth rate of about 8.5%. While the market outlook is focused on the development of modern and innovative toys through the use of technology like 3D printing, what the report overlooks is how classic toys made a huge comeback during the pandemic. From traces of nostalgia to a desire to unplug from our devices, there are various factors that come into play when we closely look at this trend.

A game played and evolved by many generations in the history

Ludo is a game played and evolved by many generations in the history. The first ever version known as “Pachisi” was created in India in the 6^th century. The earliest evidence of this game’s evolution in India is the depiction of boards on the caves of Ellora. The original also referred as “Chaupar”, is very famous to be played in Mahabharat where Pandavas lost all their wealth when they lost in game.

“Ludo”
a game that teaches us, to deal with our luck.

The Notion of Unstructured Play for creativity development

Creative Playthings was established by Frank and Theresa Caplan in 1945 to provide simple and beautifully designed toys to promote a child’s imagination and creativity .

As many new enterprises, initially, they made hardwood building blocks themselves