main

DESIGNEDUCATIONALMARKETINGSOCIALTECHNOLOGYTOY Blog

How pandemic has affected toy trends and toy market?

7 November 2021 — by _Fabio_Guaricci

pic04236_lw-scaled.jpg?fit=768%2C576&ssl=1

Since past two years our lives have changed massively in terms of lifestyle, health, earning, vacations, basic needs, livelihood, travel, etc. all the sectors and markets have been affected. And so has the Toy Industry. Today, we are going to read a little about how pandemic has affected toy trends and toy market. To understand this we will also have a brief look at the consumer behavior.

Firstly, during this period of time global toy sales performed well. The primary reason for this resilience is the fundamentally sound foundation of the toy business: that desire of being a parent, to bring joy to their children and to aid to their development, especially in tough times to take their mind off current happenings around them. It is hard to see how this underlying demand driver for the toy business would not continue. The toys market alone is forecast to reach revenues of more than $120 billion by 2023.

Secondly, there is emergence of few second-tier groups of companies who never had a look-in at the shelves of the big retailers and who now benefit from this trend. At the same time is shows a possible threat to both the mass retailers as well as the traditional leading companies. Interestingly, both the trends are gaining traction in the market, which are still affected by the pandemic as well as those that have brought it under control.

How pandemic has affected toy trends and toy market? Faced with challenges to supply chains, store closures and shifts in consumer demands, traditional toys are expected to see an overall slower performance globally. However, a number of categories that fit well with needs of at-home children and adult entertainment and education have seen a surge in early 2020, such as games, board games, puzzles, stem toys, construction and educational toys.

While the trend towards the digitalization of playtime and pastime was already taking strong roots, covid-19 stay-at-home mandates had given further boost to video games and there is a rise in competitive tournaments, e-sports, thousands of new games and educational content in the virtual world. There has also been a rise of cross platforms. The physical games and toys are now available digitally/ virtually with cost saving ideas that people seem to love and enjoy with a vast variety of present out there.

There is a growing demand of Themed toys and games mainly based on social and mainstream media featuring cartoon characters from TV shows and movie franchises. Educational, interactive and multi-functional toys are number two as families choose to buy them as a tool for development. The touch of personalization is also driving innovation and boosting demand for custom-made products. Baby toys are getting smarter and greener as parents are looking for innovative ways to help infants develop basic skills. Building takes a virtual turn with many digital options as well as using creative and reusable compounds with the concept of DIY.

As many toy makers in traditional space have repositioned themselves as entertainment providers rather than “toy makers”, mid-to long-term opportunities and challenges include the need to build expertise and operate across multiple platforms keeping in mind the emerging trends and technologies with conclusive tips like, Integration of Physical and Digital, Appealing to millennial’s nostalgia, Gender neutrality, Incorporating influencers, the unboxing trends, and habit focused toys for specific time.

Edited by – Jesal Patel

DESIGNEDUCATIONALSOCIALTOY Blog

A kit designed to prepare you for your adulthood

22 October 2021 — by _Fabio_Guaricci

42329d44213513.587a1e4f255b1.jpg?fit=768%2C512&ssl=1

In this growing era, people are freer, more independent and have access to set of information thanks to the internet. But still there are some taboo topics that people still find it difficult to communicate and find answers to. One such topic is Sexual Health. Today we are going to talk about – IT KIT, a kit designed to prepare you for your adulthood.

Sex education helps people gain the information, skills and motivation to make healthy decisions about sex and sexuality. It s high quality teaching about a broad variety of topics, exploring values and beliefs about those topics and gaining skills that are needed to navigate relationships and manage one’s own sexual health. It usually takes place in schools, in community settings, or online.

Answering questions is a major part of sex education. Two rules cover the ground. First, always give a truthful answer to any question; secondly, regard sex knowledge as exactly like any other knowledge.

– Bertrand Russell

The IT KIT prototype was developed by a team at ISL as part of the Innovation Next initiative with The National Campaign to Prevent Teen and Unplanned Pregnancy and IDEO. It helps newly autonomous young women to be prepared for any sexual situations they would want to engage in. The idea is to create a box with safe sex products that evolves over user’s age and preferences. A chat bot (IVY) powered by artificial intelligence via text messages and an optional parent integration to facilitate open, informed conversations between parents and teens.

A kit designed to prepare you for your adulthood refers to the K-12 programs that cover a broad range of topics related to :

  1. Human Development (reproduction, puberty, sexual orientation and gender identity)
  2. Relationships (families, friendships, romantic relationships and dating)
  3. Personal skills (communication, negotiation and decision-making)
  4. Sexual behavior (abstinence and sexuality throughout life)
  5. Sexual Health (sexually transmitted diseases, contraception and pregnancy)
  6. Society and Culture (gender roles, diversity and sexuality in the media)

The content of the IT KIT are quite quirky in design language to engage and attract the eye of a viewer. Majorly they have deck of cards for important questions and answers on topics like, What is consent? How to use condom? What to do if condom breaks? They also have comic strips to add a bit of humor to the exchange of knowledge. For certain serious doubts the AI chats are very helpful to know your surroundings and get help if needed.

This kit helps, educates and protects teen girls during a pivotal time in their lives and be like a guardian angel to look out for you and make you feel safe. The awareness that comes from it is always an additional advantage and this kit also helps kids engage in smaller groups and have open minded conversations, At times, it has proved to be an educator for some parents, teachers and vital part of society. It’s high time we start learning and passing on these value added information long with the basic education.

The core team who completed research, interviews, and the Innovation Next process included Margot Mausner, Julian Gindi, and Maggie Gaudaen. They were also joined by several others who helped bring the project to life, Laura Pursel, Maggie Famiglietti, Thomas Degry and Zach Saale.

Edited by – Jesal Patel

ARTDESIGNEDUCATIONALMARKETINGSOCIALTECHNOLOGYTOY Blog

A new way of Education with Experiential Learning

7 October 2021 — by _Fabio_Guaricci

6-scaled.jpg?fit=768%2C512&ssl=1

In today’s world full of technology and advancement, only theory based knowledge isn’t enough. Narmada Bal Ghar is an NGO that works on providing a new way of education with experiential learning by empowering 850+ schools with Classroom Labs, Providing resources to 1100+ teachers and reaching more than 250K students all over the world. They believe in making kids Future ready by developing entrepreneurial skills.

Narmada Bal Ghar was established in 1999 by Bharatbhai Mehta along with close friends and relatives. Managing trustee is Mr. C. P. Shah, Director Jayesh A. Oza, with Advisory Committee members : Dr. R. A. Mashelkar (Padma Vibhushan), Dr. Sudhir M. Parikh (Padma Shree), Dr. Balvant Jani, Dr. Anamik Shah and Mr. Kirit Vasa.

NBG is focused on giving Experiential Learning of science and technology to School Students of age 3-18 years, on School education. For Physics, Chemistry and Biology they have designed 120+, 70+ and 80+ tests for observations and experiential learning by activity kits based on official school curriculums.

Apart from school studies, they also have subjects for co-curriculum that offers Artificial Intelligence and Emerging Technology Initiatives that aids our day to life and are clearly the future in every field:

  1. Computer coding (uses Child compatible Blockly language)
  2. Drone Assembly and piloting (mantling, dismantling, piloting, video shoot, and other uses)
  3. 3D Printing (manufacturing prototypes from deductive to addictive with zero wastage)
  4. Artificial Intelligence technologies (with VRs and artificial screens to expose kids to AI)
  5. Artificial Intelligence products (kids build usable AI products with Plug and Play system)
  6. Digital Encyclopedia (a collection of digitally available resources)
  7. Language Juggler (handling text and speech from physical to digital medium)

They have designed a special place called “Makers Room” for Innovation and Incubators. It is facilitated with tools and product sets for learning, making, exploring new designs and innovating. They can be arranged at the schools or shared by group of schools. Maker room curriculum is designed to ensure skill development and technical ability to qualify for a job or promote enterprise.

Product sets are of those products that

  1. Use A.I./E.T. technologies
  2. Have a real life use and
  3. Carry market prices much higher than the set cost

This “no cost learning opportunity” is designed to reach every income group and the believe every school – teacher – parent can adapt to it. And they also learn – the profit on sale or saving by making rather than buying..!

NBG also believes in gaining Confidence with Character by teaching Music, Dancing, Drawing, Debates, Sports, Yoga, Skating and cultivating general reading habits as a part of Holistic Education. Along with the school knowledge and information, they also work on keeping kids grounded to their Cultural values by knowing the historical stories of their origin. This helps kids to always remember their roots and at the same time advance themselves the emerging technologies.

Lastly, they have also worked on creating competitive platforms to teach healthy sporting competitions that builds skills like, critical thinking, problem solving and group learning. They regularly organize Science innovation contests. The experiments made in these contest are never part of any school textbooks. They are fully designed and prototyped by students. Currently, they are planning for pre-2021 contest at Morbi, Gujarat to accommodate over 150 teams and 600 students.

This everyday changing world offers a million opportunities to those who are seeking it out there. Narmada Bal Ghar provides the necessary vision to look out for those opportunity and help kids gain the required set of skills to turn those opportunities into a chance to change the life, society and the future of the design industry by providing a new way of education with Experiential Learning.

Edited by – Jesal Patel

DESIGNEDUCATIONALSOCIALTOY News

Awareness Toys at Games for Health Europe and on ADI Design Index 2019

25 November 2019 — by Fabio_Guaricci

Awareness-Toys-a-GFHEU-e-su-ADI-Design-Index-2019-9.jpg?fit=768%2C512&ssl=1

What brought Awareness Toys at Games for Health Europe and on ADI Design Index 2019 I think it was especially the idea of being able to create toys for adults.

The project, born from the cooperation with Dario Gianoli, counselor educated in generative psychopedagogy, started in 2015 with the goal of bringing objects that could act as facilitators at diverse levels into educational practices. The concepts of instability, void and loss have been represented through simple shapes in order to be able to “dress” with player’s thoughts, memories and emotions.

Awareness Toys have been presented last 8 October at Games For Health Europe 2019, a conference focussed on serious games we already spoke about in this post, this year at its ninth edition. In a context where digital and virtual reality have been main characters, these totally analog toys have tried to give a different perspective on the role of sensory activation in the play as well as on the role of the educator/guide in such critical and deep educational paths.

[su_youtube url=”https://youtu.be/gKgnkbmpXgs”]

[su_youtube url=”https://www.youtube.com/watch?v=ndPHMTaAP_E&feature=youtu.be”]

 

The collection has also run for the selection of the ADI Deign Index 2019, yearly publication produced by the Italian Industrial Design Association, that every year brings together the best Italian design in production, selected by the ADI’s Permanent Design Observatory. The selection features both products and product systems from diverse markets, theoretical-critical researches, process or corporate researches applied to design. Awareness Toys have been featured in the section of Social Design in the occasion of the presentation of the publication, held in Milan the last 14 October at the Auditorium of the National Science and Technology Museum “Leonardo da Vinci”. An award that confirms the innovative approach of the project and opens it to a specialized audience. Awareness Toys at Games for Health Europe and on ADI Design Index 2019 is maybe the signal of something changing, of an attention that is moving toward play and the adult world.

DESIGNSOCIALTOY Blog

LITTLE INVENTORS FOR HUGE IDEAS

13 September 2019 — by Fabio Guaricci

little-inventors-for-huge-ideas.jpg?fit=768%2C576&ssl=1

There’s something magical between 5 and 12 y.o. If you’ve ever chat with a child of this age, you can understand what I mean; it’s easy to be fascinated by the great imagination that develops from the post-childhood growth phase, until adolescence. What I mainly envy as a designer is the spontaneity in the invention of a game, an activity or an object totally free from economic or functional limits. It is no coincidence that different techniques for generating ideas, such as brainstorming, encourage to become child again, to free the flow of thoughts from any productive or practical constraint, on the assumption that there are no wrong ideas, to become little inventors for huge ideas.

DISABILITYEDUCATIONALSOCIAL

A STORYTELLING TOY FOR KIDS WITH SPEECH DISORDER

31 March 2017 — by Fabio Guaricci

Speech is something which normally develops in the first three years of life. But sometimes there are kids with speech disorder where the development is significantly delayed and underdeveloped. When a speech disorder is identified it is important to address the disorder as soon as possible, preferably when the child is between 4 to 6 years old. For these children is very important to do speech exercises to improve their skills and go beyond their limits. These exercises are normally supervised by speech therapists. But the accessibility and time

DESIGNDISABILITYSOCIALTECHNOLOGYTOY Blog

DESIGN FOR KIDS THAT DOES HAVE A HUGE IMPACT

20 January 2016 — by Fabio_Guaricci

Ehandtorrae-5.jpg?fit=768%2C513&ssl=1

Please login to Facebook to see this video content.

Posted by Upworthy on Martedì 3 novembre 2015

.

I have come to know the E-Nable project almost by chance, and it was a good chance indeed! E-Nable is a group of Makers, Engineers, Medical Professionals, Tinkerers, Teachers, Students, Artists, Philanthropists, Parents and “Ideas people” who have come together from across the globe to collaborate, innovate and re-design the 3d Printable open source design of a mechanical hand device that was released as the original “Robohand” open source file in 2012.